Each January, a National Sales meeting is held around the country to usher the Boston Scientific Endoscopy division into the new year. A theme is created and carried out for the rest of the financial year, and used as both an inspiration and a reference point. My job, with my design partner, was to create and art direct all aspects of the theme for 2018 - Elevate. The phrase, though often a design buzzword as well, was our motto for the whole idea; how can we elevate what has been done in years past, and usher in a new and fresh look for the company as a whole.

Design & Art Direction: Britt Hafford & Gretchen Lambert (A HafLamb Production)
Events team: Cindy Barstow, Ruth Bautz, Michele Cranston, Allison Glenn, Heather McSweeney
Production team: Cramer
Instructional Design: Leanne Batih, Naomi Gannon, Karen Kinch, Maureen Parker
Awards Logistics Maven: Jaspreet Bhatia
Learning Design Leads/Managers: Tom Armstrong, Kirk Germany, Matt Shortill
Managers of Sales Training: Geraldine Bennett, Jason Foster, Dillon Knowles, Brock Mantella, Dan Woods

The Concepts
The first step was to decide what Elevate was going to look like. Below are some of our early concepts we played with before settling on the sky theme.

The Process

A sampling of templates for the keynote presentations. There were 13 content variations in all.

Templates for any other presentation sessions that may happen, as well as a word template for any handouts necessary.

App graphics and logo for themed education seminar held throughout conference.

Embroidered jackets given to those who worked on putting the event together.

The Event

Photos taken both during rehearsals and during the main event. Tragically, there was nothing we could do about the extremely loud convention center carpet.