HostGator turned 18 the year I joined the team. A beloved, but undoubtably kind of weird brand, HostGator had gone through a major rebrand right before signing on at then Endurance International Group (now Newfold Digital). My job was to take the incredible creative direction rebuilt by our extraordinarily talented creative directors and partner up with them to determine what HostGator will look like in action.
Creative Direction: Lexy DeRosa (Visual), Matt Hannan (Copy)
Copywriting: Michelle Drennan
Project Management: Kat Hardman
Web Design: Joe Stutzman & Tyler Wetzel
Video Editing: Ryan Lewis
On-boarding Emails
Original concepting storyboards.
Prospecting Video
Paid Social Media
Paid social is a fantastic place to show who you are. In HostGator’s case, it’s often a chance to show how absolutely weird we can be. The concept here was to play with visual absurdism (hey, it’s a brand named after a blue alligator. It’s gonna happen.) to create finger-stopping content that’s just so weird, you’ve got to watch it.
Mockup
In action
Mockup
In action