As the lead brand designer for Samsonite, American Tourister and Hartmann, my job spanned both print and digital; though in an ever digital-first world, eCommerce projects take up a vast majority of my time. Below are a few samples some of my favorite works for our sites, as well as social media and other digital applications.
Lobby Baywalls
REMAGG
REMAGG, a series of backpacks geared and focused towards gamers, was released late 2019. I was tasked with creating the collateral and marketing, as well as all the branding, for the new release, something completely different than the usual for Samsonite.
Initial (punny) post-it sketches for potential logos and the finalized brand logo.
First passes at collateral. At this time, the bags did not have the REMAGG name, hence some of the placeholder names we were working with.
Finalized collateral. The pattern is layered in a UV filter layer so it shines in the light, and a specialized grey edge painting was added to give the bags a hint of a little something special.
Carried Away Convertible by Sarah Jessica Parker
In partnership with Sarah Jessica Parker, our incredible design team at Samsonite created a perfectly convertible bag. The hangtags took references straight from Sarah Jessica’s wildly popular shoe line, while matching it for consistency to the rest of Samsonite’s hangtag family. This bag was featured on Oprah’s Greatest Things Christmas 2019.
