This page is currently under construction. Anything that falls under my work through Samsonite that is not a digital piece will live here.

Lobby Redux
Our lobby was looking rather outdated, and with the entire board and upper management teams from all over the globe stopping into our Mansfield office, it was time for a refresh. Rather than make each bay area of our lobby display various ads from each brand, each bay would now feature a collage to show the breadth of projects each team had been working on. This also involved taking a look at our teeny tiny lobby timeline, which went from a small panoramic photo on a wall to a massive wall cling art piece that was planned to be converted into a digital display (thanks COVID!)

REMAGG
REMAGG, a series of backpacks geared and focused towards gamers, was released late 2019. I was tasked with creating the collateral and marketing, as well as all the branding, for the new release, something completely different than the usual for Samsonite.

First passes at collateral. At this time, the bags did not have the REMAGG name, hence some of the placeholder names we were working with.

Finalized collateral. The pattern is layered in a UV filter layer so it shines in the light, and a specialized grey edge painting was added to give the bags a hint of a little something special.

Carried Away Convertible by Sarah Jessica Parker

In partnership with Sarah Jessica Parker, our incredible design team at Samsonite created a perfectly convertible bag. The hangtags took references straight from Sarah Jessica’s wildly popular shoe line, while matching it for consistency to the rest of Samsonite’s hangtag family. This bag was featured on Oprah’s Greatest Things Christmas 2019.