Tactical

My major project at Sierra Trading Post was tackling the tactical monthly designs. This involves all of the retail signage for the stores, all emails (of which Sierra averages 63 a month, no, that's not a joke), ads, social posts and homepage assets. For the month of August, I was given our marketing goals for the month. From there, I art directed and personally designed mock-ups and a deck for all assets, which was then followed by presentation and a trip to Sierra Trading Post HQ in Cheyenne, Wyoming for the photoshoot.

Art Direction by Britt Hafford. Associate Art Direction by Eliza Gager. Photography by Mike Curran and Heather Sisneros. Styling by Dee Fleming and Amy Drick. Retouching by Matt Wilkes.
Adorable puppy distraction by Nash.

Emails

Homepage

In-Store Stanchions